![]() Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth. Recognized as one of the most iconic and impactful strategy books ever written, "Blue Ocean Strategy," now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents-now updated and expanded with new content. Mauborgne Best Seller: FALSE Classic: FALSE Copyright Perm Flag: FALSE Educator Message Flag: FALSE Exclusive: FALSE Format Type Filter: Ebook Format Type Filter: Hardcover/Hardcopy Pages: 320 Primary Category: Press Book Publish Date: FebruPublish Date Range: Older than 24 months Related Topics: Strategy execution Related Topics: Strategy formulation Related Topics: Competitive strategy Special Value: FALSE Subcategory: Strategy & Execution Subject: Strategy & Execution SubjectList: Strategy execution,Strategy formulation,Competitive strategy Upsell Bundle: TRUE Upsell Bundle IDs: 16152 Upsell Bundle Label: This item also appears in: Item: # 13892 Pages: 320 Publication Date: February 03, 2015 ![]() Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: W.
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